Social e-commerce, which is self-proclaimed to be different from traditional e-commerce, will die of "no socialization" if it does not change. Recently, those who have no chat history in WeChat suddenly sent a message asking for help to click on special database the link, bargain or enter the invitation code to download the APP, or a mass posting of product links. A while ago, there was a saying in the circle: I treat you as a friend, but you treat me as private traffic.
In the current environment of slow traffic growth, the private domain traffic in each user's WeChat has become the object of competition. Taking the most popular, lively, and flying social e-commerce as an example, these people who are called social e-commerce practitioners by insiders, if they can discuss in depth, their purpose is to special database make money and income, no matter what. It is to let you buy or enter the link with the invitation code. Judging from the current situation of the social e-commerce industry, "selling goods" is the need of platforms, merchants, and large team leaders.
After all, only selling goods can make money, which is understandable, but for social e-commerce, if only What is the difference between selling goods and traditional e-commerce? In addition to the way of traffic acquisition, whether special database social e-commerce can truly achieve the trust between friends in the relationship between people, behind every commercial transaction Some human, warm things exist. 01 Traffic anxiety behind "pulling people's heads" In my opinion, "pulling people's heads" is a common phenomenon in the current social e-commerce industry.