Nonprofits should make budgeting for content a priority when creating their budgets,” says Russell. “The reality of the world we live in today is that content to Job Function Email List advance nonprofit causes is just as important as oxygen to breathe. Job Function Email List It can't be an afterthought or a chore that gets off the shelf when we can buy it. Content to advance nonprofit causes is as important as oxygen to breathe. FusionSpark Click To TweetTIP:
Some nonprofits have found funding success by selling their brand-sponsored content, according to Russell. Job Function Email List Don't look at content marketing in isolation from your other marketing initiatives. Job Function Email List If you're challenged by what content marketing is, go back to the definition of content marketing: Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant.
Consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action. Job Function Email List HOW TO DO IT: Stop using the ad-hoc approach because a specific content need or budget issue arises. Investigate how every organizational dollar is being spent on your overall content marketing strategy. To Job Function Email List find more financial resources for content marketing (or to show how your content marketing strategy can save your organization money.