Amazon sells 1.2 billion products , so making sure yours can be found can be a daunting task.
When you consider that there are 16,000 active sellers with an average of 355,000 new sellers joining Amazon each year, it's almost impossible to be found among these sellers.
But with the right keyword research, understanding which product areas are most important and a plan to continually improve your keywords can put you ahead of the rest.
Amazon's search algorithm
Before we get into the technical details email list of keyword research, let’s first understand how Amazon’s search algorithm works.
The nickname for their algorithm is A9. Jeff Bezos has often mentioned that he wants Amazon to be the most customer-centric company on the planet, and the Amazon search bar helps make that happen.
Here are the four main factors that determine which products are displayed when potential customers enter keywords into the box:
Shopping Cart – Products that are added to the cart more frequently are prioritized
Reviews – Items with positive ratings are more likely to be shown
Conversion Rate – Amazon’s conversion rate for viewing a product compared to the number of page views it has
Relevance – crawlers look at the title, image, keywords, and product description on your page and rank your product accordingly
The first three on this list can be tricky if you're just starting out. The relevant point, however, is where we could see some big wins.
This is where SEO is very important, and if you optimize your keywords, the other three elements will follow.
Check out this Amazon SEO:
Optimized product listings
Improve your ranking
Amazon SEO works exactly like ranking in Google. If you are on page 2 or 3, then you may forget to get any sales.
The importance of SEO shows up when you consider that two-thirds of people search for Amazon products through the search bar.
Which Amazon product fields are the most important?
Before we get into keyword research, let's dive into what areas we'll be doing keyword research for, and some tips to make sure you get it right.
Include important information, including benefits and any unique selling points
80 characters is ideal. Amazon rewards concise headlines
If longer, make sure the first 70 characters are the most important as this is the deadline for mobile
Don't be subjective. Avoid vague statements like "popular" or "best seller"
Read more about product titles on Amazon .
Highlight the top 5 features, including any specs and warranty information
Only 3 bullet points will be shown on mobile, so make them the best bullet points
200 characters per bullet is ideal
Read more on Amazon Essentials .
This should complement the points above and will appear in the same place. It's important to remember:
Do not repeat key points
Tell a story about your product
Read more about product descriptions on Amazon .
How to Do Keyword Research for Amazon
Now back to the topic, what's the best way to do keyword research for your product? Below we've listed 5 easy ways to showcase your products.
Yes, there are plenty of great Amazon keyword tools, and we'll get to one of them later, but you can't beat the Amazon search bar to get started.
Just enter your seed keyword in the search bar. From here you will receive the most popular keywords related to this. Open the spreadsheet and take note of these.
Are your competitors on Amazon? If you're not sure, just enter their name in the search bar and you'll be able to view their seller account.
Check out the following on their page:
What keywords do they use?
Which products have the best reviews?
Do they have ASINs?
If the product has an ASIN number and you sell the same number. Enter a number in the search bar and see what keywords other people are using.
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