In this article I give 3 ways to optimally Phone Number Database use the link value of your website and recover any lost value. 1. Redirect old URLs We still see it often: old product pages that are not redirected to an alternative. Entire categories that are removed without setting up redirects . Or even worse: no (or too few) 301 redirects Phone Number Database are set when a new website goes live. This causes the value of those pages to be forwarded to the 404 page of the website. And a 404 error ensures that the value is not Phone Number Database used optimally. Finding old URLs and 301 redirecting these URLs can lead to a big improvement in findability.
But how do you find these Phone Number Database old addresses? There are multiple ways I use to find them. Take advantage of all the link value passed to your website for the best positions in Google. A customer migrating to Phone Number Database a new website If a customer has switched to a new website, it is possible Phone Number Database that the old website can still be reached via a different environment. In this case, it's easy to find out the old URLs. We use a tool in this case: Screaming Frog SEO Spider.
With this tool, we export all URLs Phone Number Database in an Excel file, after which we can easily format all 301 redirects. Note that you should ignore the Phone Number Database and 'no-follow' links in this case. In this case, the site is not on a live environment and it is therefore probably shielded. Unfortunately, we do not always have the luxury of still having access to the old environment of the website. In that case, we can use the tools Ahrefs, Google Phone Number Database Analytics and Google Search Console . Ahrefs Let's start with Ahrefs. Here I enter the domain name in question and then click on 'Best by links' under the heading 'Pages'. Here we can select which pages we give a 404 error.